Stella Viljoen | The Stellenbosch Institute for Advanced Study

Photo of Stella Viljoen

Projects

Mad Men: A South African Media History. The aspirational syntax of men’s magazines: A South African media history, 1910 to the present.
Men’s magazines had their official start in South Africa in 1910 with the inception of publications aimed at asserting the continued role of the Empire in establishing a benchmark of good taste.